LOCAL
RADIO EVENT SERVICES - LOCAL RADIO ROADSHOWS
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Introduction
We've all been to an event,
show or village fete and have been nearly pounced upon by the local radio
roadshow DJ personality for an on the spot tricky question that has you
stumbling all your words and leaves you looking vacant. Hopefully the rest of
the day won't be spent thinking "I hope nobody was tuned in and listening" but
its a great way to add live on-air atmosphere through local radio roadshows to
your event. Perfect way to publicise your event or fete to residents within your
local radio area and community.
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Making the best use of
Many
local radio stations work closely with local community event organisers and
promoters by offering a variety of promotional, advertising and road show
services. These services typically include paid for and sometimes free on air
advertising of events and fetes, plus commercial local radio stations will often
have the facility to provide a complete event radio roadshow enabling a live
radio show to be broadcast directly from your event or show. |
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How many do I need?
Local
and even national radio stations are always keen to attend many of the larger
events and popular music festivals with mobile radio roadshows. Most commercial
radio stations have websites with special pages for event services where these
services can be arranged and pre booked. However smaller roadshow units are
often provided and used to get around to local events and fetes visiting several
throughout the days programme schedule. |
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Booking suggestions
Local
radio and community radio can be a fantastic affordable way to let people know
about your event or show and with many stations often giving a free mention
throughout the schedule this can be particularly beneficial for smaller event
organisers. If you're looking to have your event or show regularly advertised be
prepared to pay and organise it well in advance, commercial radio advertising
rates and packages will vary between stations. |
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Regulations, insurance and other useful notes
Insurance.
All radio companies providing mobile roadshows must provide public liability
insurance cover.
Other notes: Many commercial radio stations will have various and varying
advertising terms and conditions that apply to their specific type of radio
services. If you are unclear about any points or any limitations of the service
being offered always talk with your commercial radio business to clarify points
and queries prior to your final commitment. |
