Have you been given the task of planning an Autumn event? Take a look at
our event planner for useful tips, ideas and advice to help you plan your Halloween parties, fairs,
firework parties, firework displays and autumn carnivals in four easy steps.
AUTUMN EVENTS - FIREWORKS - HALLOWEEN
STEP4. PROMOTING
Time to advertise and promote your autumn
event
All the planning, complying with safety regulations, preparing risk assessments
and booking event services has all been done, all you need to do now is think
about advertising and promoting your event to your target audience or general
public. The secret to making your event a success is to carefully plan where to
advertise and at which point to start promoting your event, too far in advance
or too early and your target audience could forget all about it, too late and
people could already have made plans for the day or evening. So you need to
position your event date in your target audiences diary of autumn activities as
well as reminding them nearer to the actual event date.
A lot of hard work goes into planning and organising an event by committee
members and helpers, so the last thing you want is nobody turning up to it.
Advertising and promoting your event is part and parcel of organising an event,
very rarely will you get away with it not costing anything and this cost should
always be calculated into your event expenses budget. How much you will need to
spend will depend greatly on the size audience you wish to attract. The village
scouts Halloween event may only want to notify families and place a few notices
around the village, whereas the town annual firework display and fair will want
to advertise in local papers and local radio etc.
Hopefully we can give you a few ideas and money saving tips to help you start
promoting and advertising your autumn event. To continue reading on please use
the key points navigation bar.
KEY POINTS
Time to promote All the planning has been done, now all you need to do is promote your event
to your target audience or public. Find out more
Advertising
What are the best types of advertising that will really work well for promoting
your event?
Find out more
At other events Get together with other local event organisers.
Find out more
Promotional ideas The simple, least expensive methods often work the best.
Find out more
On the internet A website will make your event more accessible to a wider audience for a
very low cost. Find out more
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