Have you been given the task of planning an entertainment event? Take a look at our event planner for useful ideas, tips and advice to help you avoid the pitfalls when organising an indoor or outdoor public music, entertainment or licensed event or show in four easy steps.

ENTERTAINMENT EVENTS - MUSIC - FESTIVALS

STEP4. PROMOTING

On the internet
Millions of individuals search the internet search engines every day of the week, obviously not everyone of them is looking for an event to visit at the weekend, but those that are, are not in most cases searching for just for the fun of it. They are looking with the intention of finding something to do or visit at the weekend. If they come across your website that means only one thing, more visitors to your entertainment event and more funds being raised for your charity or good cause.

A very affordable way to gain exposure for your entertainment event on the internet is to have a small website built. A single page website, hosting, domain name registration and search engine submission can be purchased for less than £150 from villagefetes.net. If you are looking for a really professional finish, want to give a really good impression and encourage visitors to your event, always have your web pages professionally built and optimised for search engines.

Your domain name (website address) can then be added to your promotional stationery and event programs. This could offer your visitors a place where they can read more about next years event plus other events you may hold, learn about the charity you maybe raising money for, look at images of artist performing, provide valuable feed back and comments about the event etc etc. You could also include pages where notices can be placed for committee members and up to date contact information. A website provides endless opportunities to help promote your event.

KEY POINTS

Time to promote
All the planning has been done, now all you need to do is promote your event to your target audience or public.
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Advertising
What are the best types of advertising that will really work well for promoting your event?
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At other events
Get together with other local event organisers.
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Promotional ideas
The simple, least expensive methods often work the best.
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On the internet
A website will make your event more accessible to a wider audience for a very low cost.
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PLANNER AREAS

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