Have you been given the task of organising and planning a summer event? Take a look at
our event planner for useful ideas, tips and advice to help
you plan your summer fete, county show or school fun day
in four easy steps.
SUMMER EVENTS - FETES - FUNDAYS - FESTIVALS
STEP4. PROMOTING
Time to advertise and promote your summer
event
All the planning, complying with safety regulations, preparing risk assessments
and booking event services has all been done, all you need to do now is think
about advertising and promoting your event to your target audience or general
public. The secret to making your event a success is to carefully plan where to
advertise and at which point to start promoting your event, too far in advance
or too early and your target audience could forget all about it, too late and
people could already have made plans for the day. So you need to position your
event date in your target audiences diary of summer activities as well as
reminding them nearer to the actual event date.
A lot of hard work goes into planning and organising an event by committee
members and helpers, so the last thing you want is nobody turning up to it.
Advertising and promoting your event is part and parcel of organising an event,
very rarely will you get away with it not costing anything and this cost should
always be calculated into your event expenses budget. How much you will need to
spend will depend greatly on the size audience you wish to attract. A village
school fun day may only want to notify pupils families and place a few notices
around the village, whereas a classic car day will want to advertise further a
field to classic car enthusiast and owners through specialist publications etc.
Hopefully we can give you a few ideas and money saving tips to help you start
promoting and advertising your summer event. To continue reading on please use
the key points navigation bar.
KEY POINTS
Time to promote All the planning has been done, now all you need to do is promote your event
to your target audience or public. Find out more
Advertising
What are the best types of advertising that will really work well for promoting
your event?
Find out more
At other events Get together with other local event organisers. Find out more
Promotional ideas The simple, least expensive methods often work the best. Find out more
On the internet A website will make your event more accessible to a wider audience for a
very low cost. Find out more
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