Have you been given the task of organising and planning a summer event? Take a look at
our event planner for useful ideas, tips and advice to help
you plan your summer fete, county show or school fun day
in four easy steps.
SUMMER EVENTS - FETES - FUNDAYS - FESTIVALS
STEP4. PROMOTING
Advertise your event at other local events
Getting together with other local event organisers and pulling your resources
together can be a great way to build an advertising network between events being
held in your area. The benefit of this is that each event will have an easy to
reach, captive audience who are already interested in attending local events and
will probably want to know what other events are going on within the area over
the summer period.
However, before we go any further a small note of caution before approaching
other event organisers. Remember that organising an event is like running a
small business and no event organiser is going to advertise other events if its
going to effect his or hers own event, particularly if its being held on the
same day and is likely to take people away from their event, do your homework
first to avoid any embarrassment.
The system works best when there are a variety of events being held over the
space of a few months on different weekends within the local community. For
example the village church fete could be followed a week later by the village
flower show, followed by a boating extravaganza along the river and so on.
There are several ways in which this can be done at each event, announcements
over the PA can be made, a page in event programs can be dedicated to other
events held in the area, leaflets and a few free or discounted tickets can be
handed out during the event, even small giveaway products with your event name
and date on can be handed out to children etc.
KEY POINTS
Time to promote All the planning has been done, now all you need to do is promote your event
to your target audience or public. Find out more
Advertising
What are the best types of advertising that will really work well for promoting
your event?
Find out more
At other events Get together with other local event organisers. Find out more
Promotional ideas The simple, least expensive methods often work the best. Find out more
On the internet A website will make your event more accessible to a wider audience for a
very low cost. Find out more
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