Have you been given the task of organising and planning a summer event? Take a look at
our event planner for useful ideas, tips and advice to help
you plan your summer fete, county show or school fun day
in four easy steps.
SUMMER EVENTS - FETES - FUNDAYS - FESTIVALS
STEP4. PROMOTING
Promotional ideas Event programs are a great way to tell visitors to your event about what's
going on throughout the day, but have you ever thought of using your event
programs as an advertising negotiating tool to get local businesses to advertise
your event in their stores and shop fronts?
Many event organisers particularly of larger
events use their event programs to sell advertising space to businesses to raise
extra funds. This works well when you can guarantee to advertisers that many
thousands will attend, buy a program and see the advertisement. However, for the
smaller event organiser the important point is to get the event advertised in as
many places as possible for as little cost as possible. So try visiting and
speaking to local businesses and offering them discounted or free advertising
space within your program in exchange for displaying a promotional poster, flyer
or free tickets. This will be far more beneficial in terms of getting people to
attend and spend at your event than trying to sell advertisements.
If you are not intending to produce a program
how about offering local businesses a chance to be a free sponsor of various
activities, races or competitions being held. Every time an activity takes place
simply introduce the activity over the public announce system and give a mention
of the particular sponsor of that activity or entertainment.
Apart from event programs other low cost
promotional methods that should be seriously considered are:
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